Futurist | Dircetor | Keynote speaker | AI | Media | Technology

Welcome!

I am a Futurist and Director of Media Futures & Innovation at the Copenhagen Institute for Futures Studies, where I explore how media, technology and AI are reshaping the way we communicate, share knowledge, innovate and make decisions. AI, automation and digital shifts aren’t just tweaking business strategies – they are fundamentally changing how companies, individuals and societies navigate the future.

I’m also co-lead on the CIFS H3 AI Lab – a long-term-oriented, collaborative experimentation space where we explore the interplay between AI and foresight in order to reframe our perceptions of plausible future paths of people, societies, businesses and the established interconnections.

I’m an experienced keynote speaker, moderator and host, aiming to bring a dynamic, thought-provoking approach to discussions on the future of communication, AI-driven ecosystems and the convergence of our physical and digital lives. Whether speaking to industry leaders, policymakers or creatives, I do my best to help connecting the dots between emerging trends and their real-world implications.

Whether speaking to industry leaders, policymakers or creatives, I help to connect the dots between emerging trends and their real-world implications.

Currently, I’m researching the future of liquid content and how AI-generated content has the potential to influence everything from corporate strategies and entertainment to civil society and the future of foresight.

My background includes a strategic role in the media industry as project lead for New Media Days at DR (Danish Broadcasting Corporation), and I now serve on the Danish Media Board under the Minister of Culture and as an Advisory Board Member at Future Media Hubs.

Beyond my work as a futurist, I engage with the next generation of media professionals as a guest lecturer at the Danish School of Media and Journalism (DMJX) and the Danish Institute for Study Abroad (DIS).

I’ve also been a jury member for international awards, including the INMA Global Media Awards, NonA | Virtual – Videogame Architecture and CPH:DOX Inter:active Award.

I’ve lived and worked across Europe and South America and am currently based in Copenhagen. My educational background is a Master in Media Studies, Aarhus University, Denmark.

Professional summary

2025 – : Futurist, Director of Media Futures & Innovation, Co-lead H3 AI Lab, CIFS
2025 – : Member of the International Advisory Committee, SFI MediaFutures
2025 – : Member of the Advisory Board, AION lab
2023 – : Member of the Advisory Board, Future Media Hubs
2022 – : Member of the Media Board, Danish Ministry of Culture
2022 – 2025: Futurist, Senior Advisor & Head of Media, CIFS
2017-2022: Futurist, Associated Partner, CIFS
2009-: Partner, Luksus Media
2007-2009: Project Manager, DR Strategy & Projects
2005-2007: Project Coordinator, DR Interactive
1999 – 2005: Master’s Degree in Media Studies, Aarhus University

You can read more on LinkedIn or cifs.dk.

Feel free to download selected profile portraits in the end of the page.

Looking for a keynote speaker, moderator or facilitator who can challenge perspectives and spark new ideas? Don’t hesitate to reach out!

WANT TO BOOK A PRESENTATION?

Get inspiration and read about some of the talks and workshops I offer on cifs.dk/services/talks/sofie-hvitved

Book a talk!

in FARSIGHT#13

3 TOP KEYNOTE EVENTS

SXSW (Austin, Texas, USA)
TechBBQ (Copenhagen, Denmark
Future Tense (Zagreb, Croatia)

SELECTED EVENTS IN 2025

The Summit (Copenhagen, Denmark) – Host

HR Tech (Oslo, Norway) – Keynote

Berlinale – Berlin International Film Festival (EFM) (Berlin, Germany) – Panelist

Aspen Institute – AI & News (London, UK) – Lightning talk

CPH:DOX (Copenhagen, Denmark) – Panelist

Nordic AI in Media Summit (NAMS) (Copenhagen, Denmark) – Speaker (watch video)

TechBBQ – European AI Summit (Copenhagen, Denmark) – Moderator

Scriptorium Initiative (Amsterdam, Hollan) – Keynote

CUE Days (Copenhagen, Denmark) – Keynote + C-suite roundtable

Digital Copenhagen (Copenhagen, Denmark) – Panel

Lost in Distraction @ Vega (Copenhagen, Denmark) – Moderator

SELECTED EVENTS IN 2024

Reinventing Media Business Forum (Riga, Latvia) – Keynote

Prompt:UX (Hamburg, Germany) – Keynote

Publisher Summit (Copenhagen, Denmark) – Keynote

World News Media Congres (Copenhagen, Denmark) hosted by WAN-IFRA, World Association of News Publishers – Panelist

Impact – AI inspiration Days (Aarhus, Denmark) hosted by Schibsted Marketplaces – Keynote

Media Innovation Xchange (Brussels, Belgium) hosted by the Belgian Presidency of the Council of the European Union – Keynote & moderator

Nordic AI & Metaverse Summit (Copenhagen, Denmark) – Co-host & moderator

Insight Session – The Future Of Music Communities And Worldbuilding @ Sony Music (London, England) – Speaker

Folkemødet – moderator & panelist

SELECTED EVENTS IN 2023

Nordic Metaverse Summit (Copenhagen, Denmark) – Co-host & moderator

SXSW (Austin, Texas, USA)
1) Entering the Metaverse Safely: A talk on Metaliteracy and Responsibility for Media Companies (speaker)
2) Creating a Better Tomorrow: The Metaverse in a Nordic Perspective (speaker and moderator)
3) Metawashing? Official presentation on the metaverse (speaker)
4) Road to Mixed Reality – Automotive’s New Frontier (moderator)

CPH:DOX Inter:Active Symposium (Copenhagen, Denmark) – Keynote on the metaverse – whose is it?

BPI Insight Session @ Abbey Road Studios (London, UK) – Keynote on the future of recorded music for the British recorded music industry

International Journalism Festival (Perugia, Italy) – Panel on Future-oriented newsrooms

Future Tense Conference (Zagreb, Croatia) – Keynote & workshop on the metaverse and AI

Cannes Next @ Cannes Film Festival (Cannes, France) – Panel on metaverse and storytelling

WBU-IMCG Forum – World Broadcasting Unions & International Media Connectivity Group (Virginia, USA) – Panel on future audiences

Media Tech Festival (Odense, Denmark) – Moderator on panel on diversity and female empowerment

BBC R&D Lighthouse Session (London, UK) – Presentation on immersive media and the future consumers

Creative Media Industry Forum (Viborg, Denmark) – Keynote

ØREDEV Developer Conference (Malmö, Sweden) – Host & Keynote (watch keynote here)

SELECTED EVENTS IN 2022

European News Media Forum for the European Commission (Bruxelles, Belgium) – Panel on future media

Global Media Congress (Abu Dhabi, United Arab Emirates) – Keynote on the metaverse

Nordic Media Conference for the Nordic Council of Ministers (Oslo, Norway) – Keynote on the metaverse

MediaTech Hub Conference (Berlin, Germany) – Keynote on the metaverse

INMA Innovation Week (Copenhagen, Denmark) – Keynote on future media trends

FIBEP World Media Intelligence Congress (Dublin, Ireland) – Keynote on the metaverse

Twipe Digital Growth Summit (London, UK) – Keynote on the metaverse

Mcb t ech.22 (Bergen, Norway) – Keynote on the metaverse

Wallifornia Music Tech (Liege, Belgium) – Presentation on the metaverse

Media Tech Festival (Odense, Denmark) – Presentation on the metaverse

TechBBQ (Copenhagen, Denmark) – Moderator on panel on the metaverse

CURRENT POSITIONS

Senior Futurist & Director of Media Futures & Innovation

Co-lead, CIFS H3 AI Lab

Copenhagen Institute for Futures Studies

CIFS is an Independent and non-profit global research organisation and consultancy, founded in 1969.

Member of Board

The Danish Media Board

The Media Board is set up by the Minister of Culture and consists of seven members.

Member of Advisory Board

Future Media Hubs

Future Media Hubs is an international network of media organisations that focuses on innovation through collaboration and knowledge sharing.

Member of International Advisory Committee

SFI MediaFutures

SFI MediaFutures is a world-class research centre dedicated to developing responsible AI-driven media technology for ethical and effective user engagement, content production, and audience understanding.

Member of Advisory Board

AION Lab

Aion is a new Danish media laboratory dedicated to rethink new formats, platforms and storytelling for the news, both today and in the generations to come.

MY WORK IN ARTICLES AND REPORTS

Liquid Foresight in an AI-mediated World, CIFS, Using the Future – Contributions to the Field of Foresight, CIFS, September 2025

Interview with Sofie Hvitved & Bugge Holm Hansen, FARSIGHT #13, Generative Futures (The Future Media Issue), CIFS, March 2025

How the BBC Uses Foresight to Prepare for an AI-mediated Future – an interview with Chief Technical Advisor in BBC R&D, FARSIGHT #13, Generative Futures (The Future Media Issue), CIFS, March 2025

The Anything-to-Everything Future Is Here – an interview with Google DeepMind’s Matthieu Lorrain on liquid content, FARSIGHT #13, Generative Futures (The Future Media Issue), CIFS, March 2025

Exploring the futures of technology – Understanding the layers in an AI-mediated world, CIFS, January 2025

Rationality On Demand, FARSIGHT #10, CIFS, June 2024

Looking at AI’s Impact on Media Through a More Future-Oriented Lens, WAN-IFRA, May 2024

Das internet ist kaput (in German), Die Zeit, May 2024

ChatGPT and the endless stream of media content (in Danish), Mediawatch, April 2023

The Generative Metaverse: The Metaverse From a Futures Perspective, Compass Magazine, February 2023

The future of media depends on the ability to innovate radically for the future (in Danish), Mediawatch, November 2022

Embracing the Metaverse is all about the long-term perspective, Twipe, September 2022

Whitepaper: Four Scenarios on the Future of the Metaverse, CIFS, August 2022

What if 99% of the Metaverse is made by AI?, Scenario Magazine, February 2022

Interview: “We need ethical algorithms to ensure that the good content reaches the wide audiences”, Moonshot, October 2021

“I believe we are at a very defining moment in media history” (in Danish), Nye Medier, October 2021